Brand kit

Your brand kit keeps your look in one place so every platform looks the same. Find it on the Business identity page.

What it holds

• Logos: a primary logo, an icon, and a single-colour logo. Use PNG, JPEG or WebP, up to 5 MB each.
• Colors: written like #1A2B3C. Add as many as you use.
• Fonts: the names of the fonts you use.
• Tone of voice: how your business sounds, for example "friendly and simple" or "formal and expert".

Save with Save brand kit.

Logos in every size

Each platform wants the logo and cover in its own size. When a guide on your launch page needs a logo, it offers Download logo for … in that platform's size, made from your brand kit. If you see "Upload a logo in Business identity first", add your primary logo here.

INFO

Platform image sizes change from time to time. Spark marks its size table as "not yet verified" until a person re-checks the platform's help pages.