Strategy workspace
Rolling out
The strategy workspace is being rolled out now and may not be in your account yet. Screens and wording may change slightly before it reaches everyone.
The strategy workspace helps you build a marketing plan on your own, even if you have never written one. It asks simple questions one at a time, suggests answers, and explains why each step matters.
Open it from stage 4 (Strategy) on your launch page. Reading needs strategy.read; answering needs strategy.write; approving needs strategy.approve.
How it works
- Answer 8 short steps: your business, competitors, customers, what makes you different, your goal, budget, plan, then check & approve.
- Spark drafts suggestions for each step. You accept, edit or remove them, or add your own. See Suggestions & source tags.
- Before you approve, you confirm every AI guess. See Check & approve.
- Approving locks that version and completes the strategy items on your launch page.
- After approval, the monitor shows your progress, and a short monthly review keeps the plan up to date.
Good to know
- Progress saves on every answer. Stop any time and come back later, on any device.
- You can go back to earlier steps before you approve. If an earlier answer changes, later steps say "Your earlier answer changed — please review".
- Spark already knows your business identity and platforms, so it fills those in for you.
- On every step: Stuck? Get a Spark account manager. See Getting help.
- Teammates can work on the same strategy. If a teammate updates a step while you have it open, Spark loads their latest version and tells you.