Statuses and what to do
Every item shows its status with an icon and a word, never colour alone.
| Status | Means | What you do |
|---|---|---|
| ✓ Done | This item is complete and checked. | Nothing. Spark keeps checking it. |
| ◐ Platform reviewing | The platform is reviewing it, for example your business verification. | Wait. Nobody at Spark can speed this up. |
| ◐ Spark is checking | You said it is done and a Spark staff member is checking. | Wait. Spark will update it. |
| ● Needs you | Waiting for you. | Open it and follow How to fix. |
| ! Needs a fix | Something is blocked: the platform refused, or something stopped working. | Open it, read What happened, then follow How to fix. |
| ○ Not started | Nobody has started it yet. | Open it to see who does it and how. |
| – Not needed | Does not apply to you, for example a platform you don't use. | Nothing. It is not counted. |
Common "Needs a fix" reasons
- The connection to Spark has stopped working. Reconnect the account.
- The name on the platform is different from your business identity. Make them match.
- The phone, website or address on the platform is different from your business identity.
- The platform rejected the business verification. Check the reason on the platform and submit again.
- The tracking code has not reported any activity in the last 7 days.
- The ad account can't run ads right now. Check its status on the platform.
- Confirmation expired — re-confirm. Items confirmed by Spark staff expire after 90 days and must be confirmed again.
- Spark can't reach the platform. Spark will keep trying; this is usually temporary.
Required or recommended
Each item says required or recommended. Required items in stages 1 to 6 must be Done before you are ready to launch. Recommended items make your results better but never block you.